How does any of this relate to the color purple?

We believe children are the heart of the universe. We want to offer them security and the confidence that their imagination will be rewarded. Our founder's then 3-year old daughter named the school. Second, colors are a perfect way to start teaching children in another language. Our students will have fun learning how to say the name of their school in different languages. Finally (and this is our attorney-founder's thing), it's whimsical enough to support a trademark application.